Have You Considered You May Be the Face an Organisation or Social Group Is Judged By?

Have you ever been to an organisation and thought, wow, they really care! But often your experience is based on your interaction with one person, for example you feel totally welcomed by the receptionist alone, and she smooths your visit. You have never met her before yet you feel you have personalised attention. She smiles as she greets you and makes sure you have a comfortable chair, or she offers you coffee and asks how your day has been. And have you ever walked away from an organisation thinking you will never be back? Have you considered that often it is an experience with one or two people that has left you feeling this way? Are you perhaps someone who could be responsible for providing either a good or bad experience by customers at the company you work for?


This principle applies on a personal level too, like a social club, or at a church. A church may be a large organisation, and functions in many ways like a workplace does, but I see a church as functioning on a personal level, as it is all about relationship with God and with community of the Body of Christ, and a church is judged by the experiences you have with members of the church. And Christians as a group are judged by individual Christians you meet.

If you represent the face of an organisation or a social group, think about the interactions you have daily with the people you meet: are you a good ambassador for your group?